Google Webmaster Guidelines in 2 min

Updated: Jun 26

At any given time, Google's market share of worldwide search hovers around 90% . This means that adhering to Google's webmaster guidelines is very important for any website that hopes to increase organic search traffic. In this article, I will highlight best practises as well as things you should avoid completely.





Basic Principles


  1. Create content with users as your focal point

  2. Create content that is factual, legal and not misleading in any way

  3. Aim to create unique content

  4. Don't try to game the ranking system

  5. Remove any spam

  6. Monitor and ensure that your site and content has not been maliciously compromised


The No No's


  1. Don't let an AI or some lesser program auto generate content especially with the intent to manipulate search rankings

  2. Excessive link exchanges, large scale article marketing or guest posting campaigns with keyword-rich anchor text links

  3. Using cloaking methods to show search engines information that is not visible to users and visa versa

  4. Improper and deceptive use of redirects, hidden texts & links, doorway pages and scrapped content

  5. Loading pages with irrelevant keywords

  6. Any malicious content or tactics

  7. The abuse of structured data markup

  8. Generally avoid creating any illegal, spammy or malicious content


The above is not a comprehensive list however it highlights the major points. Historically, google has taken action against websites in contravention of the above guidelines. They have gone as far as removing content from their search results or demoting the website. Needless to say, it's best to stay on the right side as the remedies for a demotion or manual action can be tedious.


At AmeliorateSEO we keep a keen eye on any changes to the guidelines. To date, non of our clients have been penalised and we foresee this to be the case going forward. If you would like to schedule a consultation to better understand these guidelines, navigate to our about page or the bottom of our home page.








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