Updated: Jun 26, 2020
At any given time, Google's market share of worldwide search hovers around 90% . This means that adhering to Google's webmaster guidelines is very important for any website that hopes to increase organic search traffic. In this article, I will highlight best practises as well as things you should avoid completely.
Create content with users as your focal point
Create content that is factual, legal and not misleading in any way
Aim to create unique content
Don't try to game the ranking system
Remove any spam
Monitor and ensure that your site and content has not been maliciously compromised
The No No's
Don't let an AI or some lesser program auto generate content especially with the intent to manipulate search rankings
Excessive link exchanges, large scale article marketing or guest posting campaigns with keyword-rich anchor text links
Using cloaking methods to show search engines information that is not visible to users and visa versa
Improper and deceptive use of redirects, hidden texts & links, doorway pages and scrapped content
Loading pages with irrelevant keywords
Any malicious content or tactics
The abuse of structured data markup
Generally avoid creating any illegal, spammy or malicious content
The above is not a comprehensive list however it highlights the major points. Historically, google has taken action against websites in contravention of the above guidelines. They have gone as far as removing content from their search results or demoting the website. Needless to say, it's best to stay on the right side as the remedies for a demotion or manual action can be tedious.
At AmeliorateSEO we keep a keen eye on any changes to the guidelines. To date, non of our clients have been penalised and we foresee this to be the case going forward. If you would like to schedule a consultation to better understand these guidelines, navigate to our about page or the bottom of our home page.